U$C Campaign

My team at Trojan Marketing Group developed a USC targeted campaign featuring well-known students and presidents from our university community. The designers created original assets that included stickers, a Snapchat filter, balloons, posters, limited edition U$C themed boxes, and more.

The experiential element of our campaign was called “U$C Day,” an all-day, on-campus event at USC, a.k.a. the University of $poiled Children.

We were also planning a music video with 24K Goldn, Billboard Hot 100 rapper and USC alum.

*Due to public health concerns related to COVID-19, our campaign was canceled.